The 2-Minute Rule for Johnnie Walker Blue Label Ultra
The 2-Minute Rule for Johnnie Walker Blue Label Ultra
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The Ultra bottle is the results of a 5-year quest by Johnnie Walker’s operator, Diageo, to locate the most sustainable and lightest packaging doable whilst retaining the luxurious aura with the franchise and its Exclusive combination of whiskies, which consist of ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The end result saw glass currently being hand-blown right into a teardrop condition. For the first time while in the manufacturer’s history, the enduring sq. Johnnie Walker bottle has been reformed.
Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip with the spear for glass—especially for companies wishing to offer in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals
Worldwide Layout Director at Diageo, Jeremy Lindley who led the design task, explained, “Johnnie Walker Blue Label Ultra was born from an ideation session thinking about the way forward for luxury. With other classes shifting towards light-weight – like eyewear and higher-overall performance biking – we questioned irrespective of whether luxurious spirits could comply with go well with. “We took our vision to a team of qualified glassmakers and in the course of a five yr test-and-master course of action bit by bit identified how to make elegant, light-weight glass.
This new, lightweight bottle is often a thing of exquisite splendor; but extra importantly, it demonstrates what is possible In regards to lightweighting glass. We will carry on making use of these learnings across our selection, getting extra progressive strides as we look to the future of Scotch.”
We hope that our discoveries will likely have a favourable impact within the wider sector and enable explore new possibilities for lighter, reduce carbon packaging choices.”
Indeed—this collectible version is usually ordered online and delivered securely to your door with signature confirmation.
With much less than 888 bottles produced globally, Every single bottle is independently numbered and presented in a luxury collector’s circumstance.
Learn more about Spirit of Progress – our world wide ESG programme to assist produce a much more inclusive and sustainable entire world.
This can be a globally allotted launch created from exceptional stocks, including whisky from ghost distilleries that are no more in operation. Less than 888 bottles were being manufactured throughout the world.
Diageo has submitted filings to acquire its granted United kingdom Patent No. GB2616831 B endorsed as licensable of proper on the UKIPO patent sign up, and interested get-togethers are invited to request a standard royalty no cost, non-distinctive licence from Diageo.
Claimed program aims to lessen the bodyweight of glass in Johnnie Walker packaging. This will have a immediate impact on the carbon emissions of Johnnie Walker packaging, the two in terms of creation and transportation.
Qualified whisky tasting requires follow. Use our do's and don'ts to demystify the experience and enjoy your drams in a complete new way.
This is the one particular-off bottle for now illustrating the art with the achievable, as a structure experiment and redefining lightweight as luxurious. We will go on to apply these learnings across the wider Diageo range.
That undertaking fell to Diageo’s international layout director Jeremy Lindley. Toughness and safety have been Lindley’s priorities, but functionality needed to comply with form. Soon after learning that the In a natural way strongest condition for glass is the teardrop—the shape it By natural means assumes when liquid—Lindley and his staff built a teardrop with sq. sides, inside a nod for the basic Johnnie Walker silhouette.
Together with this, for The 1st time in Diageo’s heritage, a license to our patent for light-excess weight glass beverage containers will probably be supplied on more info a royalty-free foundation to all as a method to stimulate progress in the broader marketplace.