The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
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To celebrate this technological breakthrough, only 888 constrained edition bottles will likely be created generating this an unmissable piece of history for collectors.
This new, lightweight bottle is a factor of exquisite attractiveness; but additional importantly, it demonstrates what is feasible On the subject of lightweighting glass. We're going to carry on applying these learnings throughout our variety, getting extra progressive strides as we look to the future of Scotch.”
Johnnie Walker’s 5 years of exploration and improvement have intended the expertise acquired is becoming used across the choice of Diageo merchandise.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals
World Structure Director at Diageo, Jeremy Lindley who led the design task, explained, “Johnnie Walker Blue Label Ultra was born out of an ideation session considering the future of luxury. With other classes shifting towards lightweight – like eyewear and superior-performance biking – we questioned whether or not luxurious spirits could comply with match. “We took our vision to some staff of expert glassmakers and all over a 5 calendar year test-and-learn method gradually learned how to produce classy, light-weight glass.
From peaty whisky to fruity whisky, lean on our pro insights to find out the full wide range and character of different whisky flavours.
The end result is an field-initially that, and also reaching exquisite natural beauty, showcases what luxury, lighter-weight, reduce-carbon bottles of the longer term could seem like. As part of the Diageo Spirit of Development action approach, Johnnie Walker aims to lessen the pounds of glass Utilized in its packaging; an ambition that is certainly aimed at reducing the amount of carbon emissions connected to packaging.3 Although the technological know-how just isn't but accessible to start bottles of this pounds at scale, permanently, the know-how Johnnie Walker has garnered is presently staying applied to lightweighting assignments through the Diageo portfolio.
. The Earlier claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed all around 298 grams.
With fewer than 888 bottles launched globally, Every single bottle is independently numbered and offered within a luxurious collector’s circumstance.
We are listed here whenever you're ready to go ahead and take plunge with Johnnie Walker and explore cocktail recipes, new products launches and the newest from our globe of whisky.
This is a globally allotted release comprised of rare shares, like whisky from ghost distilleries that happen to be now not in operation. Under 888 bottles have been produced all over the world.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Along with this, Diageo has announced that a royalty-free license into the patent are going to be johnnie walker blue label ultra available to anybody who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “Instead of keep this new know-how close to our upper body, we’re energized to be offering a royalty-free licence to our granted British isles patent to the globe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Expert whisky tasting normally takes follow. Use our do's and don'ts to demystify the experience and enjoy your drams in a whole new way.
It is a 1-off bottle for now illustrating the art of your attainable, like a design and style experiment and redefining lightweight as luxurious. We're going to proceed to use these learnings across the broader Diageo variety.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, to start with created in distilleries that have given that shut.
With our committed target presenting lightness across each individual structure aspect, we introduced a specific lattice stopper, a bamboo frame and a protective transportation box.